People often have problems with IoT devices due to software issues, and the developers are largely unaware. What if IoT device developers could be notified about real-world issues in IoT devices automatically and get detailed diagnostics on the very first occurrence? This is provided by Percepio DevAlert, a novel cloud service that gives real-world feedback about issues in the device software, that allows for rapid continuous improvement and for embracing DevOps in IoT device development. Learn from real-world usage and make a great product that beats the competition. This is a brief summary of the full presentation, found at https://percepio.com/devalert